Friday, December 29, 2006

Verizon (oops, I mean Idearc) Strong Book Growth?

I received the following email today from a contact back east. Can anyone with inside information shed some light on this?

Hi Dick,

When I heard your webcast the other month about the growing internet "yellow" pages I thought for sure the next Verizon book would be thinner than last years. It sure seemed like everyone was piking the end of the yellow pages in the mp3. To my surprise the Verizon book 49% larger...that's right 49% larger than last years.

Last year's yellow pages (Verizon in Lancaster, PA) was 509 pages. This year's yellow pages are 757 pages! Whoa! (The book arrived on my door step today.)

I can't believe how many advertisers upped their full page ads to 2 full pages. I also can't believe how many lawyers grabbed 4 full page ads (instead of 2 pages).

Since you're an industry insider did Verizon run some kind of special to get all these companies to buy bigger ads? Or is Lancaster, PA just 10 years behind the times (I used to live in L.A. and when i moved here a few years sure felt like I've moved back in time) and don't know any better...that they should be putting all their bucks into internet advertising? Searching for a plumber online locally is a fruitless effort.

Wishing you the best of health.

Vic K

Saturday, December 02, 2006

10 Secrets to Turbo-Charge your Yellow Pages Advertising

Wednesday, December 13, 2006 10:30 AM - 11:30 AM Pacific Standard Time

Join author, Jeffrey Hauser in a Small Business Commandos exclusive online seminar.

Jeff is the author of "Inside the Yellow Pages", a brand new "tell-all" book that rips open the Yellow Pages publishers' veil of secrecy so that advertisers can have take full advantage of the Yellow Pages benefits.

In this totally free presentation, he will reveal 10 Insider Secrets for the first time ever.

Most Yellow Pages sales reps follow the "strategy du jour" without necessarily putting the advertiser's interest first. (This is a generalization, I'm sure there are some sales reps that put the advertiser's needs first. You can spot those reps, because they're on skateboards because their cars have been repossessed.)

Jeff will reveal . . .

  • When should you decrease your ad size and put the money into color?

  • How can you know exactly how well you ad is performing and use that information to negotiate a better rate?

  • What is the single most important element in a Yellow Pages ad? (blow this, and kiss your customers good-bye.)

Plus, we'll analyze 3 ads sent in by readers and identify the fatal flaws that are costing the business owner big bucks.

There is no charge for this on-line seminar. Register here:

If you want to get the most out of this webinar, buy Jeff's eBook. You'll be glad you did.