Friday, April 15, 2005

AOL Rolls Out Pay-Per-Call Advertising

AOL Search results for "hotel in san diego"

OK, It's live!

AOL now features Pay-Per-Call advertising from the Ingenio network in it's web search.

It's the first time a major search company has displayed this type of advertising, and personally I'm encouraged by the potential.

I like several thing about it, but most importantly, it allows a business to bypass the fear of "click fraud" because they only pay when their someone calls the specially metered toll free number.

It opens a new measurable advertising medium for small and large businesses around the country.

To read my in-depth article about Pay-Per-Call, go here.


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