AOL Rolls Out Pay-Per-Call Advertising
MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines
It's been in the works for a while, but AOL will launch pay-per-call advertising later this week.
Pay-Per-Call is an advancement over the pay-per-click models that have been made popular by Yahoo's Overture and by Google. The major advancement is that it directly connects the shopper and merchant.
A few months back, I wrote an article titled "Why Pay-Per-Call Excites Me" Check it out at http://ypcommando.com/articles/12-29-04.html
It's been in the works for a while, but AOL will launch pay-per-call advertising later this week.
Pay-Per-Call is an advancement over the pay-per-click models that have been made popular by Yahoo's Overture and by Google. The major advancement is that it directly connects the shopper and merchant.
A few months back, I wrote an article titled "Why Pay-Per-Call Excites Me" Check it out at http://ypcommando.com/articles/12-29-04.html
posted by Dick Larkin at 10:57 PM
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