Wednesday, April 13, 2005

AOL Rolls Out Pay-Per-Call Advertising

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines

It's been in the works for a while, but AOL will launch pay-per-call advertising later this week.

Pay-Per-Call is an advancement over the pay-per-click models that have been made popular by Yahoo's Overture and by Google. The major advancement is that it directly connects the shopper and merchant.

A few months back, I wrote an article titled "Why Pay-Per-Call Excites Me" Check it out at


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