Friday, February 18, 2005

New Research from Yellow Pages Association

MediaPost Publications Home of MediaDailyNews, MEDIA and OMMA Magazines

Two YPA surveys found continued strength in usage of traditional print and Internet Yellow Pages directories.

Here's my two cents . . .

Print yellow pages are still much easier to use and contain far more robust information than ANY internet service. Google may have trillions of web pages indexed, but when it comes to finding something in your neighborhood far and easy, the good old paper & ink win.

Internet Yellow Pages typically do a better job than the search engines in having more data with less "noise". By noise, I mean that hordes of web sites that do a great job of tricking the search engines into giving them a high ranking, but fail to deliver meaningful local content.

At the end of the day, the feet on the street collecting detailed business information and publishing it on behalf of the local business owner are hugely valuable assets that the search engines will probably never have.


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