Yellow Pages Industry Research Report Forecasts Continued Growth for Independent Publishers, Reinforcing the Sector's Healthy Outlook
Yellow Pages Industry Research Report Forecasts Continued Growth for Independent Publishers, Reinforcing the Sector's Healthy Outlook
The major growth in the Yellow pages business is coming from the non-telco publishers who are becoming more competitive with every passing cycle.
Although it's the exception more often than the rule, some independent Yellow Pages directories enjoy much higher usage, renewal rates and consumer satisfaction than the incumbent utility directories.
Independents have built their business by providing an alternative means of advertising with a strong value proposition for the advertiser.
The major growth in the Yellow pages business is coming from the non-telco publishers who are becoming more competitive with every passing cycle.
Although it's the exception more often than the rule, some independent Yellow Pages directories enjoy much higher usage, renewal rates and consumer satisfaction than the incumbent utility directories.
Independents have built their business by providing an alternative means of advertising with a strong value proposition for the advertiser.
posted by Dick Larkin at 1:07 PM
2 Comments:
You can find links to the full report as well as company specific nes on the newest YP info sources - http://www.YellowPagesBlog.INFO and http://www.YPABlog.com
Both sites are complimentary to the content of this blogsite although the format is different. Please also visit these sites!
You can find links to the full report as well as company specific news on the newest YP info sources - http://www.YellowPagesBlog.INFO and http://www.YPABlog.com
Both sites are complimentary to the content of this blogsite although the format is different. Please also visit these sites!
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