Monday, February 07, 2005

Super Bowl Ads

Super Bowl Commercials - News, Polls, History

The first thing we talked about this morning in the office was the Super Bowl ads, and which were good.

It's so important to understand the difference in mass media advertising and directional advertising. Mass media ads are designed to get people to have a desire for a product. Without mass media advertising, there would often be no desire for particular products and services.

Directional ads are designed to help people who have that desire to find somewhere to buy it. Without directional advertising much of the desire would go unsatisfied.

Both are important. Both serve a purpose. The Yellow Pages and local internet search help close the buying cycle.


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