Saturday, February 12, 2005

InfoCommerce: The Importance of Being Vernacular

InfoCommerce: The Importance of Being Vernacular

The folks at InfoCommerce really understand local marketing. Here's a particularly insightful piece on the importance of using classifications that users understand.

Behind the scenes, most IYPs (including my own www.WorldPages.com) have built-in synonym checking to direct the user to the most likely classification.

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