Wednesday, February 16, 2005

MarketWatch interview of Greg Sterling by Bambi Francisco

TV & Radio

This is an interview that aired with two of the brightest people in the space. Greg Sterling, Senior Analyst at The Kelsey Group, knows more about local search as it relates to the directory and local media that just about anyone. He and his colleagues are retained by virtually every YP directory publisher to provide insight and guidance.

Bambi Francisco is a remarkably astute reporter who cuts right to the core issues.

They talk about the local search market as traditional print YP revenues have been flat. Greg points out that the complexity, volume and conversion factors as the areas slowing growth.

He also points out that many groups are working on making this easier for local advertisers.

At the end of the interview, Greg speculates on the potential spin off of Verizon directories. He simply said that in the past, when telcos combine, the directory business is sometimes spun off to pay off debt.


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