Tuesday, May 03, 2005

Local Search continues growth

This recent article at Cnet discusses success of some of the players in local search advertising and Internet Yellow Pages.

It's interesting that the advertiser cited pays $2 for every call generated via her ad on InsiderPages.com, an idealab supported Internet Yellow Pages.

What the article missed was that $2 per call isn't a bargain if not enough people call. that's the issue faced by many online directories. Getting enough users to justify selling advertising is a real balancing act.

Heck, even if she only gets a couple of calls per month. It's a bargain for her. She will need to find multiple channels of developing her client base as well.


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