Wednesday, November 17, 2004

Hispanic Business - Dogged Persistence: Ambassador Yellow Pages

I've had the pleasure to know the Ms. Hipple and several other membersof the executive team at Ambassador Publishing in New York. This is one smart lady. Several Ambassador folks and I sat in a bar at one of the industry meetings, and she was able to immediately hone in on the issues facing her company and seek information on ways to solve them. I included an article by her VP of Internet, Rich Hargrave in the latest YPcommando news. Rich and I serve on the ADP board for Internet Yellow Pages. He's a very insightful guy, and runs a progressive team.

Hispanic Business - Dogged Persistence: Ambassador Yellow Pages: "Dogged Persistence: Ambassador Yellow Pages

PR Newswire

NEW YORK, Nov. 17 /PRNewswire/ -- Word has already hit the street that powerhouse Ambassador Yellow Pages, who is shaking up the directory business with their rapid growth and innovations, is again one upping the competition by launching the first ever stand-alone Spanish-language directory in Manhattan, its Manhattan Paginas Amarillas. A painting by Puerto Rican born artist Jose Caraballo, considered one of the leading pioneers of the 'Puerto Rican Art Movement' in Manhattan, will grace Ambassador's launch edition.

This is par for the course for New York City-based Ambassador, who takes its cues from CEO Kathy Hipple, a former journalist and Wall Street executive who blends a savvy eye for a financial statement with a newsperson's grasp of what makes for a good story. And once she has put her finger on the pulse of the community she serves. Ambassador's goal is to meet the needs of all segments of the metro area, connecting buyers and sellers.

Ambassador has targeted the growing community of nearly 500,000 Manhattanites that have defined themselves as of Hispanic origin in the 2000 U.S. Census, making NYC home to the second largest such population in the United States. Ambassador's Manhattan Paginas Amarillas will be distributed throughout Manhattan in residences and businesses, and will contain a complete listing base of all borough-based businesses.

Ambassador CEO Hipple juggles a busy schedule as head of Ambassador with being a devoted Manhattan mom and a dog owner. A typical day has her bringing her kids to school, walking her dog, Cubby, and grabbing a cup a joe before heading to the boardroom.

By chance, two fellow dog lovers, Hipple and Rene Caraballo, curator of the Jose Caraballo Collection, met in the neighborhood, and began to chat. When Hipple began to speak about launching the first Manhattan-only Spanish Ye"


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