InfoCommerce: BellSouth: Selling Up or Selling Out?
InfoCommerce: BellSouth: Selling Up or Selling Out?
InfoCommerce is a very thoughtful view at the IYP market.
Bell South and Google have signed an agreement where BS will be selling Google's AdWords.
For BS to pull this off, they need to really simplify the sales process. If you've ever bought key words on Google or Overture, you see that it can be a very daunting task.
I'm skeptical that they'll get this to work.
InfoCommerce is a very thoughtful view at the IYP market.
Bell South and Google have signed an agreement where BS will be selling Google's AdWords.
For BS to pull this off, they need to really simplify the sales process. If you've ever bought key words on Google or Overture, you see that it can be a very daunting task.
I'm skeptical that they'll get this to work.
posted by Dick Larkin at 8:50 AM
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