Friday, October 15, 2004

MediaPost - Obit for the Yellow Pages

MediaPost Advertising & Media Directory

Here's an interesting article proclaiming that serch is writing the obituary for the Yellow Pages.

Maybe yes, maybe no. The article brushes past the concept that Yellow Pages has loads of advertising because they have loads of salespeople who sell the stuff.

Search will continue to make headway, but it will not be until they establish their own field sales force that they knock the YP companies out of business.

Last I checked, Google boys were more interested in buzzing around on Segeway scooters instead of managing the down and dirty business of local sales.

You don't need a Stanford MBA to sell local advertising. In fact, I think you're much better off without one.


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