Wednesday, September 22, 2004

Ask Jeeves adds local Yellow Pages listings

Ask Jeeves is an interesting company. Even though they only command 1.9% of the search market, they still generate many times the number of lookups than all of the IYPs combined.

It looks like the YP content is supplied by CitySearch, which is interesting to me. In the past, Verizon has outbid everyone else to place their listings (and especially ads) on distribution partners.

Local advertisers should give CitySearch a closer look as a potential destination for their ads. CitySearch has very good content, and since they don't have a sizable salesforce, most of their categories are without advertising.


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