Tuesday, September 21, 2004

Canadian Yellow Pages group listings to appear on Google

News - canada.com network

This is the first instance I've seen of a Yellow Pages publisher actually providing the listings directly to Google. I noted that it was only listings, and not the ad content.

This is probably similar to the deal thhat Google struck with Axciom for their business and residential listings data in the US.

Currently, yellow pages publishers are in a unique position because they provide turn key directory advertising to the millions of local businesses. More and more, I'm seeing that YP publishers will try to become full service providers of web advertising products.

Man, I LOVE this business!



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