Consumers veto double Dex directory

from the Minneapolis Business Journal

Consumers veto double Dex directory

In response to community feedback, Dex Media Inc. will
publish single white pages A-Z and the same for yellow
pages for Minneapolis customers.

The Denver-based publisher for Qwest Communications
International had published volumes that put yellow
and white pages between A-J together and white and
yellow pages K-Z together.

"It's a competitive market, and consumers and
advertisers have choices," said Addie Maillard, Dex
senior market manager in Minnesota, in a statement.
"We have made these changes in response to consumer
feedback so we can continue to provide the most
complete, convenient print and online directories in
the Twin Cities."

Dex also will deliver more than 557,000 copies of a
new directory for the St. Paul Metro area that will
include a single-volume for both white and yellow
pages and will introduce the inaugural edition of the
Dex Highland Park-Summit Hill directory.