Yahoo Makes Unsolicited $21.2 Billion Offer for AT&T Yellow Pages

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Yellow Pages & Small Business Commando News Yahoo Makes Unsolicited $21.2 Billion Offer for AT&T Yellow Pages April 1, 2006 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue -- Yahoo Makes Unsolicited $21.2 Billion Offer for AT&T Yellow Pages -- The Definitive Guide to Yellow Pages Advertising -- Answer to Last Redneck Riddle -- I can't get the image out of my head -- New best seller -- It ain't the Ritz -- Hey Kim . . . -- Shopping in San Francisco -- We've come a long way, baby. -- Flawed business model -- This Week's Redneck Riddle -- Quote of the Week Greetings! This news shocked me so much that I had to send this special report.

Yahoo Makes Unsolicited $21.2 Billion Offer for AT&T Yellow Pages ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Four days after Google announced a reseller relationship with Verizon SuperPages.com, Yahoo CEO Terry Semel announced this morning that Yahoo had made an unsolicited $21.2 billion bid to acquire all of AT&T’s Yellow Pages and YellowPages.com business. This marks the largest acquisition of a traditional media company by an online company since AOL’s troubled acquisition of Time Warner in 2000. Semel was quick to mention that AT&T had not yet accepted the offer, although the Yahoo board was “very confident” that the deal would go through. Reading a prepared statement, Semel said that Yahoo’s acquisition of AT&T’s advertising products and sales force was a natural extension of the companies’ joint marketing efforts in both local online advertising and in DSL broadband marketing.US. Semel did not provide details on Yahoo’s plan for AT&T’s print Yellow Pages business, but answering a reporter’s question gave some insight. Semel said that there was quite a bit of life left in the print directory business, and Yahoo fully expected to continue publishing most directories at least through the end of the year. Regarding advertising methods, a Yahoo representative said that they intended to replace all Yellow Pages display advertising with two-inch square text ads. “That should dramatically reduce the page count of these directories.” Could a Google / Verizon merger be far off? Read the official press release . . .

The Definitive Guide to Yellow Pages Advertising ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nearly one thousand people helped me create the definitive guide to Yellow Pages advertising. There's never been a side-by-side comparison of 38 full page Yellow Pages ads with a complete analysis of why one ad will generate thousands of times more calls than another ad. The book also includes bonus material showing a beautiful example of an ad created using research based on 77,000 metered telephone lines. This knowledge is priceless for someone relying on the Yellow Pages to drive customers to his business. Download an electronic copy of "Ringing Up Profits" BEFORE you advertise in the Yellow Pages

Answer to Last Redneck Riddle ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A group of 100 rednecks got into a massive brawl after the Daytona 500 and suffered the following injuries: 70 rednecks lost an eye, 75 lost an ear, 85 lost a finger, and 80 lost a toe. What is the minimum number of rednecks that must have lost all four body parts? The winner receives an autographed copy of my latest CD "Commando Secrets LIVE - How to Market Your Local Business Online." Didn't win? You can still get the CD here. See the answer and the Redneck Riddles celebrity winner

I can't get the image out of my head ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Perhaps we should define "dressed up."

New best seller ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Is that referring to the teacher or the students?

It ain't the Ritz ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here's one from the bad names file.

Hey Kim . . . ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ When the crowd chants his name, it's a little demoralizing.

Shopping in San Francisco ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Take my advice Avoid the ladies department in this store.

We've come a long way, baby. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Remember your first mobile phone? I still have mine.

Flawed business model ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Could somebody 'splain this to me?

This Week's Redneck Riddle ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Buford's been rewiring the lights in his trailer home. There are two rooms separated by a long hallway, with closed doors in each room. In one room there are three light switches, in the other room there are three light bulbs. How can Buford determine which light switch correlates to which light bulb if he can only walk down the hallway once. No, he can't see from one room to the other and this is not a play on words. Email your answer to trailer@redneckriddles.com The winner receives an autographed copy of my latest CD "Commando Secrets LIVE - How to Market Your Local Business Online." Stumped? You can get the CD here. To improve your random chances of winning, please include your name, company name, and mailing address. I draw the winner the day before I send the following newsletter, so keep voting until the polls close. More Redneck Riddles

Quote of the Week ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm always amazed to hear of air crash victims so badly mutilated that they have to be identified by their dental records. What I can't understand is, if they don't know who you are, how do they know who your dentist is? --Paul Merton Got a good quote? Send it my way, and I'll give you the credit.

Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ email: news@ypcommando.com phone: (760) 579-1005 web: http://ypcommando.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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