As Local Paid Search Grows, Local Media to Battle Big Search Engines
As Local Paid Search Grows, Local Media to Battle Big Search Engines
This is a nice recap of the Borrell report on Local Search and what 400 experts predict will occur.
It's interesting to note that real estate and mortgage companies currently dominate local search spending. I might point out that those two categories are not particularly large printed YP advertisers. They tend to advertise in media that has much more flexibility.
A while back, I ran through the economics of a real estate professional advertising in the printed YP.
http://ypcommando.com/articles/laleh1.html
This is a nice recap of the Borrell report on Local Search and what 400 experts predict will occur.
It's interesting to note that real estate and mortgage companies currently dominate local search spending. I might point out that those two categories are not particularly large printed YP advertisers. They tend to advertise in media that has much more flexibility.
A while back, I ran through the economics of a real estate professional advertising in the printed YP.
http://ypcommando.com/articles/laleh1.html
posted by Dick Larkin at 6:23 AM
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