Thursday, March 09, 2006

Better Business Bureau Trademark Violations

BBB Trademark Violations

The Better business Bureau maintains a page showing violations of its trademark.

Often business advertisers will fraudulently include a BBB logo in their Yellow Pages ad layout. Publishers are fairly diligent about verifying this information, but sometimes the BBB revokes membership after the directory has published.

The contest I ran last year to create the best Yellow Pages ad was won by virtue of a designer who included the logo (with my permission) even though it was not part of the original specifications.

Several voters commented that the BBB logo inspired trust in the advertiser.

Moral of the story. If you are relying on the BBB logo in choosing a vendor, check their BBB status before sealing the deal.


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