Wednesday, August 17, 2005

Yellow Pages with distinct flavor (Salsa) ¦ The News Journal ¦ Yellow pages with distinct flavor:

I thought that the timing of this article was ironic because I just released a report recommending niche directories as advertising vehicles ONLY after the business is properly represented in the main directory.

Publisher Nancy Bastidas shows off her new Directorio Hispano with Wilmington food market owner Victor Rodriguez.

The writer of this article agrees . . .

"The downside is that such directories don't have as many users, Fang said. So while the ads may have more impact on those who read them, overall, there are fewer eyeballs encountering the company's name, he said.

Fang recommends small companies use specialty phone books to supplement their marketing efforts, not to replace them."


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