Sunday, July 10, 2005

Businesses get refunds for ads in Yellow Pages

The Advocate: Businesses get refunds for ads in Yellow Pages

Wow, I can't imagine that SBC could have handled this any worse if they tired.

First, they mislead the advertisers by telling them that the small community directories were being replaced with a county-wide directory.

Hey, this kind of thing happens all the time to better serve the needs of shoppers. No biggie. Some advertisers P.O.'s, but what the hey?

Right after the big book hits the streets, SBC announces that they ARE going to keep the little books after all.

Problem it that many of the advertisers wouldn't have wasted their money in the big book, but it was their only option from the telephone company.

Big lawsuit. SBC loses, and the advertisers are due refunds.

Oh, but if the advertisers INCREASED their ads because they TRUSTED what the SBC rep said, then they were screwed out of their refund.

SBC says that they mailed notices to 11,000 advertisers that they may be entitled to a refund.

Gee, when they were selling advertising, they sent representatives to go door-to-door, not mailing solicitations.

Doesn't seem right to me. Just my opinion.

2 Comments:

Anonymous Anonymous said...

I want to find out more about this..... where should we go??

12:31 PM  
Blogger steve said...

I bought a small company that did not disclose their $6,000 delinquent SBC yellow Pages bill. I tried to settle this and spoke with a manager stating how the business was in sad shape, that because I do a lot of business with SBC in another venture they should settle because otherwise they will lose all my future business.” After about a month, the manager reported to me by phone that SBC has decided to write off the full amount and that all they needed was a copy of my purchase agreement for their records. I said the PA could be read that I am responsible for the bill and she responded, “it didn’t matter, this was just for their files”. I sent her a fax thanking her and for their sales person to contact me. Now they are suing me for the full amount as if this conversation never took place.

Don’t managers of these huge companys have some duty to tell the truth and be relied upon?

9:00 AM  

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