Law.com - Book Shows How to Use Yellow Pages for Firm Advertising
Law.com - Book Shows How to Use Yellow Pages for Firm Advertising
Here is a review of the late Kerry Randall's second edition on Yellow pages advertising for Lawyers.
The American Bar Association invited me to write the review for the back cover of this book, so I take particular pride in seeing it released.
Kerry Randall, a friend and colleague, passed away from a heart ailment shortly before the book was published.
I like this review because it hones in on the final chapter, which discusses whether or not a lawyer should advertise in the yellow pages.
IF the lawyer decides to advertise in the YP, this book does an excellent job of walking through the process of creating ads that will generate highly qualified leads for the lawyer.
Here is a review of the late Kerry Randall's second edition on Yellow pages advertising for Lawyers.
The American Bar Association invited me to write the review for the back cover of this book, so I take particular pride in seeing it released.
Kerry Randall, a friend and colleague, passed away from a heart ailment shortly before the book was published.
I like this review because it hones in on the final chapter, which discusses whether or not a lawyer should advertise in the yellow pages.
IF the lawyer decides to advertise in the YP, this book does an excellent job of walking through the process of creating ads that will generate highly qualified leads for the lawyer.
posted by Dick Larkin at 4:12 PM
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