Tuesday, May 11, 2004

Welcome to MarketingSherpa members.

The best place to view the content is in the recent newsletters. Check them out at this link http://ypcommando.com/newsletters.html#archive

Here are a few quick stats . . .

The Yellow Pages Commando blog is targeted at the 3 million business who rely on the Yellow Pages to generate a significant source of business leads.

On average (always a dangerous assumption):

- 75% of the advertisers have a major service component to what they sell. They are either total service (such as a lawyer, chiropractor or snake charmer), or they are "Installed Product" companies such as roofers, dentists and fertility clinics.

- 65% of the advertisers rely on the Yellow Pages as their sole or significant advertising spend.

Thanks for stopping by,


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