Thursday, May 06, 2004

Here's an interesting article regarding the web sites of newspaper publishers. It's interesting to see the panic hitting the newspaper industry over declining circulation.

While the Yellow Pages industry has maintained its strong core, the number of lookups is clearly moving online. So go the lookups, so go the advertisers.

We can certainly do better than the newspaper sites by making our content available freely (as all YP publishers do), and the better our depth of content, the more usage we are likely to drive.

Newspaper Publishers: Don't Make a Bad Situation Worse, Part 1


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