Monday, January 19, 2004

Qwest Dex Media has introduced their free text version of their IYP.

They've done a really good job of pulling the data from their print ads and making it searchable through their IYP.

It's good to see the creative thinking in this company, because they're thinking outside of the box.

I believe that APTAS helped them with the technology part of it.

In my opinion, the free text search is much more consumer friendly than the forced structured data that most of the other IYPs use.

My hat's off to you, Qwest, for being innovative! Internet White and Yellow Pages


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