Chris Sherman wrote a piece on an interesting bit of technology by MetroBot. They put the search results on an IYP on a map to give a visual.
Personally, I find the interface to be very cumbersome, but the concept of mapping results is nothing new.
It's part of Google's Local Search Beta where they display the results on a map which may aid relevance.
It really comes down to how important location is when doing a search. Statistically, 75% of the companies who advertise in the Yellow Pages perform a service (like a plumber or a doctor) or they sell services with products (like a company who installs the carpet that they sell).
I don't think that location is nearly as important as many other factors in making a decision.
Local Search, With A Visual Twist
Personally, I find the interface to be very cumbersome, but the concept of mapping results is nothing new.
It's part of Google's Local Search Beta where they display the results on a map which may aid relevance.
It really comes down to how important location is when doing a search. Statistically, 75% of the companies who advertise in the Yellow Pages perform a service (like a plumber or a doctor) or they sell services with products (like a company who installs the carpet that they sell).
I don't think that location is nearly as important as many other factors in making a decision.
Local Search, With A Visual Twist
posted by Dick Larkin at 9:17 AM
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