Saturday, April 17, 2004

Who is "The Other Book"?

Yellowbook has been running a series of television ads stating that more people use Yellowbook than the "other" book.

Yellowbook is a fierce competitor of mine, but I find it humorous that BOTH Verizon and DEX media (the utility formerly known as US West) are suing Yellowbook because they both think that they are the other book referred to in the ads.

It will be interesting to see if either of them can successfully assert that they are the other book.

Meanwhile, back at the ranch, the independent publishers continue to offer viable alternatives to the utility publishers in their markets.

stay tuned for more breaking news . . .

KRT Wire | 04/17/2004 | Publishers of St. Paul, Minn.-Area Yellow Pages Use Trucks to Accuse Rival


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