Hispanic Yellow Pages continuing acquisitions

The acquisitions continue in the Hispanic Yellow Pages market. Personally, I think this is really smart. The hispanic market is so underserved in the US by traditional media, that the companies who deliver high quality services will reap rewards for many years to come.

Here's the news release . . .

Hispanic Yellow Pages of America Inc., a portfolio company of Hispania Capital Partners L.L.C., Chicago, has acquired the Milwaukee Hispanic Yellow Pages and Resource Guide, a Spanish-language yellow pages directory in Wisconsin.

Terms of the transaction were not disclosed.

Hispanic Yellow Pages of America is a company formed by Hispania and several prominent Hispanic publishers for the purpose of building and operating Spanish-language yellow pages directories across U.S. Hispanic markets.

The Milwaukee Hispanic yellow pages directory, established 12 years ago, is being renamed Paginas Amarillas de Wisconsin. The directory will continue to serve Wisconsin's booming Hispanic community now estimated at more than 200,00 people and growing faster than any other local ethnic and racial group.

Former Milwaukee Hispanic Yellow Pages owner Luis "Lou" Rodriguez will remain as publisher.

Hispanic Yellow Pages of America now publishes Hispanic yellow page directories in Illinois, Colorado, Arizona and Nevada reaching more than 500,000 Hispanic households. Hispania Capital Partners is a Chicago private equity firm focusing on later-stage companies serving the Hispanic market.