John Battelle's Searchblog: Yellow Pages, Yahoo Local, and Channel Conflict
John Battelle's Searchblog: Yellow Pages, Yahoo Local, and Channel Conflict
Here's a very interesting discourse with good followup posts regarding John Battelle's view of the Yellow Pages and Yahoo YP and Yahoo Local.
He touches on very salient points, and in particular the likelihood that Yahoo would eventually have its own salesforce to replace the job currently being done by SBC, BellSouth and Verizon in Canada.
If anyone has ever doubted the lack of strategic planning in the major telco publishers, simply look at how effectively these three players have increased the value of Yahoo's YP/Local directory business while hastening their own demise.
Yahoo's asset base has been built on the backs of the telcos, and at the end of the day, Yahoo will be the big winner.
Here's a very interesting discourse with good followup posts regarding John Battelle's view of the Yellow Pages and Yahoo YP and Yahoo Local.
He touches on very salient points, and in particular the likelihood that Yahoo would eventually have its own salesforce to replace the job currently being done by SBC, BellSouth and Verizon in Canada.
If anyone has ever doubted the lack of strategic planning in the major telco publishers, simply look at how effectively these three players have increased the value of Yahoo's YP/Local directory business while hastening their own demise.
Yahoo's asset base has been built on the backs of the telcos, and at the end of the day, Yahoo will be the big winner.
posted by Dick Larkin at 11:05 AM
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