FindYP challenging the Elite System
Background: The Yellow Pages Association has long maintained a closed order entry system that controls how advertising agencies (called CMRs) place ads for national advertisers such as U-Haul, Roto-Rooter and Service Master.
It has helped the industry with uniformity, but it's been lacking in the competitive edge that spurs innovation.
A new company FindYP is challenging the YPA monopoly.
Following is a note I received from Philip Wojcik, President of FindYP.
Effective April 1st, Find YP will be including CO-OP information in the eRates and Data system free of charge to the CMRs that are subscribed to use the powerful tool we have created. We have a strategic agreement going in place, to license use of one of the largest CO-OP information sources available to the advertising industry.
Currently eRates and Data has over 1000 directories live and more being added daily.
We are also working on a Zip Code radius search that will allow a CMR to enter a zip code, select a radius, and return a list of all directories within that search.
Rock on, Philip! Competition makes us all better.
It has helped the industry with uniformity, but it's been lacking in the competitive edge that spurs innovation.
A new company FindYP is challenging the YPA monopoly.
Following is a note I received from Philip Wojcik, President of FindYP.
Effective April 1st, Find YP will be including CO-OP information in the eRates and Data system free of charge to the CMRs that are subscribed to use the powerful tool we have created. We have a strategic agreement going in place, to license use of one of the largest CO-OP information sources available to the advertising industry.
Currently eRates and Data has over 1000 directories live and more being added daily.
We are also working on a Zip Code radius search that will allow a CMR to enter a zip code, select a radius, and return a list of all directories within that search.
Rock on, Philip! Competition makes us all better.
posted by Dick Larkin at 8:34 PM
3 Comments:
Its about time someone gave the industry a product they really need instead of having YPA/YPIMA/YP-whatever jam something down our throats
The YP industry has had an automated means of determining all directories distributed within a radius area - ZIP Code/distance - for over 10 years. Over 100 CMRs are using Sea-rch(TM) software to accomplish this as well ZIP Code/directory cross reference, Directory distribution cross reference (including CD based maps of all directory distribution areas), directory demographic ranking reports, etc. See what has already been done at www.sea-rch.com.
My company was part of the beta testing of the eRates and Data product. It is a very powerful tool that combines the directory rates and data together with just about everything Sea-rch has, and a lot that Sea-rch doesn't have. With the inclusion of the CO-OP information, it litterally will be a one stop resourse for the CMR community.
Basically it comes down to no more paying through the nose for 3 seperate products.
Sorry David, much as we like the Sea-rch software, it still costs a fortune for us to use.
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