The Advocate: State, SBC settle Yellow Pages case
The Advocate: State, SBC settle Yellow Pages case
SBC really did a disservice to their loyal advertisers in Fairfield County. The advertisers were clearly deceived in the attempt to boost revenue in a new directory.
After the advertisers were hooked, SBC published all of the smaller directories they told the advertisers that were being discontinued.
When one of the most prominent publishers in the world stoops to such levels, it casts a black mark on the entire industry.
The sad part is that many of these advertisers refuse to promote their businesses, and the settlements will be a pittance compared to the damage inflicted.
Interestingly, this reinforces the value of community scoped directories as valuable alternatives to larger directories covering too much territory.
Score:
Small Advertisers - 0
Yellow Pages Industry - 0
SBC - 0
Nobody benefited other than a few local reps who hit their sales quotas.
SBC really did a disservice to their loyal advertisers in Fairfield County. The advertisers were clearly deceived in the attempt to boost revenue in a new directory.
After the advertisers were hooked, SBC published all of the smaller directories they told the advertisers that were being discontinued.
When one of the most prominent publishers in the world stoops to such levels, it casts a black mark on the entire industry.
The sad part is that many of these advertisers refuse to promote their businesses, and the settlements will be a pittance compared to the damage inflicted.
Interestingly, this reinforces the value of community scoped directories as valuable alternatives to larger directories covering too much territory.
Score:
Small Advertisers - 0
Yellow Pages Industry - 0
SBC - 0
Nobody benefited other than a few local reps who hit their sales quotas.
posted by Dick Larkin at 9:25 PM
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