Thursday, June 24, 2004

Federal Communications Commission Releases Data on Local Telephone Competition

This is a couple of years old, but it gives a quick snapshot of how competitive the local telephone business has become.

Interestingly, most telephone companies have been able to subsidize their wireline operations with profits and cash flow from their Yellow Pages business.

As the cash flow business comes under more competition, the stresses to drive larger profits from the directory business increase. Unfortunately for the utility publishers, the Independent publishers have been aggressively going after their advertiser base.

All of this benefits the advertiser as the competition between publishers makes each work harder to retain and grow the account base.


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